We reserve the right to disclose your personal information to respond to authorized
information requests from government authorities, subpoenas or other litigation process or
to protect the interests or safety of the Sites' visitors, customers, employees, or others, to
address national security situations, or when otherwise required by law. This includes
exchanging information with other companies and organizations for fraud protection and
credit risk reduction.
Only with your explicit permission, we may share your personal information with our
business partners that administer specific programs or provide specific offerings to you.
A. What information does BMW collect?
As part of providing you with our products and services, we obtain 'personal information'
about you, such as your name, address, email and phone number, when you submit
such information to us. We also may obtain such information from third parties. 'Personal
information' means information that identifies you or could reasonably be used to identify
you. We also may collect other information about your visits to our Sites and other car
buying activities you undertake during or after your visit to the Sites without you actively
submitting such information. This information may include, for example: your browser
type and language, your operating system, your Internet Protocol (IP) address, the URLs
of websites you visited before and after visiting our Sites, the web search that landed
you on our Sites, the web pages and advertisements you view, and the links you click on
within our Sites. For more information, see Cookies and Other Tracking Technologies
below.
B. How does BMW use my personal information?
Our primary goal in collecting personal information from you is to facilitate efficient
transactions and provide you with information regarding relevant products and services.
We may also use your personal information to improve the Sites, notify you about
updates to the Sites, and for internal business analysis or other business purposes
consistent with our mission and to carry out other purposes that are disclosed to you and
to which you consent. We also participate in the Adobe Marketing Cloud Device Co-op
BMW will not do anything to jeopardize your trust, including renting or selling your
personal information, except as specifically described in our policies.
C. What information does BMW share?
We share personal information with BMW NA affiliated companies as well as non-
affiliated companies that provide services on our behalf. All of these companies are
contractually obligated to keep the personal information that we provide to them
confidential and to use such information only to provide the services we ask them to
perform. We also share personal information with non-affiliated companies that market
our products and services such as our authorized BMW dealers who are distinct entities
and have their own privacy policies.
D. Is my personal information secure?
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