i. After you have entered personal information into a form or data field on our Sites, cookies enable the
Sites to 'remember' that information, should you so choose. For example, in the registration area,
cookies allow us to fill in your Login ID (email address) for you. Similarly, cookies allow us to save the
information you have entered into the Build Your Own feature. The Build Your Own feature allows users
to build their ideal BMW and save it on our server. We use a cookie to identify which saved vehicle you
customized.
ii. Cookies and other passive information collection technologies enable us to deliver content that is
tailored to your interests and preferences based on your past activity on the Sites.
iii. Cookies and other passive information collection technologies enable us to compile aggregate statistics
concerning use of the Sites, analyze trends, and otherwise administer and improve the Sites.
B. What types of cookies and other tracking technologies do we use?
Our Sites may use the following types of cookies and tracking technologies, among others:
i. 'Session' cookies: Session cookies are temporary bits of information that are erased once you exit your
web browser window or log out of a mobile app. Session cookies are used, for example, to improve
navigation on our Sites, block visitors from providing information where inappropriate (e.g., the website
may remember previous entries of age that are outside the permitted parameters and block
subsequent changes) and to collect aggregated statistical information.
ii. 'Persistent' cookies: Persistent cookies are more permanent bits of information that are placed on the
hard drive of your computer or mobile device and stay there unless you delete the cookie. Persistent
cookies store information on your computer or mobile device for a number of purposes, such as
retrieving certain information you have previously provided (e.g., Login ID), helping to determine what
areas of the website visitors find most valuable, and customizing the website based on your
preferences on an ongoing basis.
iii. 'Web beacons' (also known as internet tags, single-pixel GIFs, clear GIFs, and invisible GIFs): A web
beacon is a tiny graphic on a web page or in an email message that is used to track pages viewed or
messages opened. Web beacons tell the Sites server information such as the IP address and browser
type related to the visitor's computer. Web beacons may be placed on online advertisements that bring
people to our Sites and on different pages of our Sites. Web beacons provide us with information on
how many times a page is opened and which information is consulted.
C. Why might we allow third-party partners to place cookies on your computer or mobile device?
Like most advertisers, we may place advertisements where we think they will be most relevant to
customers. One way we might do so is by allowing network advertising companies with whom we work to
place their own cookies or similar markers when an individual visits our Sites. This enables the network
advertising company to recognize individuals who have previously visited our Sites. When the individual
visits a third-party website on which that network advertising company has purchased ad space, the
advertising company can then recognize the individual's interest in BMW products and services and deliver
one of our advertisements.
D. What choices do I have regarding the delivery of targeted advertisements on third-party sites?
BMW of North America adheres to the Digital Advertising Alliance's Self-Regulatory Principles for Online
Behavioral Advertising (www.AboutAds.info). The Digital Advertising Alliance maintains a website where